The Mobile Sports Authority Reports Fiscal Year 2026 Results

Nov 10th, 2026

 

FOR IMMEDIATE RELEASE:

MOBILE sPORTS aUTHORITY CONTACT

Marlene Rathle – Events & marketing director

251-725-1794; Marlene@mobilesportsauthority.com      

The Mobile Sports Authority Reports Another Strong Year

Mobile, AL – The Mobile Sports Authority (MSA), the sports events/tourism agency for the City and County of Mobile, reported today the organization attracted, supported, hosted, and/or co-managed 37 sports events during the recently completed FY2026 fiscal year which ran from October 1, 2025-September 30, 2026. As a result of those 37 events, Fiscal Year 2026 generated an estimated $32.4 million for the Mobile area economy (see MSA Scoreboard for a complete breakdown).

The 37 completed sports events involved 19 different sports with those being football, basketball, bowling, gymnastics, volleyball, baseball, fast-pitch softball, rugby, cheer, lacrosse, cornhole, road racing/marathon, golf, wrestling, soccer, tennis, pole vault, auto racing, and a world turkey-calling championship. With the MSA’s mission of attracting and hosting as many sports events as possible which are sustainable on a repeating basis, 31 of the 37 MSA events held last fiscal year have been hosted in Mobile for at least 3 years running. Another goal of the MSA is to host as many youth-oriented events as possible, that is, competitors ranging from ages 4-19. Research shows that those particular type of events typically attract the most visitors as more members of the families are more apt to travel for those youth events.  And for FY2026, of those 37 MSA-hosted events, 23 were youth-oriented.

“As we continue to engage with the regional and national sports events’ right holders while showcasing the investments our governmental leaders are continuing to make in our sports facilities in the Mobile area, the MSA is seeing the number of our quality visiting sporting events continuing to grow. Much like the trends we’ve seen in recent years, we believe that visiting sports events will continue to be an essential and growing part of our overall future tourism activity. And we’ve been able to attract/host those quality sports events due to the continued investment and support the MSA receives from the Mobile County Commission, Mayor Spiro Cheriogotis and the Mobile City Council as well as from our event partners, Visit Mobile and the Mobile Area Lodging Association,” said Danny Corte, Executive Director of the MSA. 

Corte continued, “in total since 2012, the MSA has attracted, hosted, supported, managed, and/or co-managed 470 sporting events, which have provided an estimated $337+ million positive economic impact for the Mobile area. As we continue to tell our story, the future continues to look bright as we’re constantly talking to sports-event owners about the advantages of coming to play in our beautiful area. We’re especially looking forward to hosting for the first time the AHSAA Football State Championships (formerly known as the Super 7) in Mobile this December. This event could potentially be one of the largest sporting events ever held in our area. So, we’re excited to be hosting such a prestigious event here.”

For more information, please visit www.mobilesportsauthority.com or the Mobile Sports Authority Facebook or Instagram page. 

About the Mobile Sports Authority

The Mobile Sports Authority (MSA) is a non-profit sports commission formed in 2009 by the Mobile County Commission in partnership with the City of Mobile. The main mission is to create a positive economic and public relations impact for Mobile County, the City of Mobile, and the region through attracting, hosting, managing, and supporting sporting events which attract visitors to the Mobile area.  The MSA is the main point of contact for sports and sports-related activities for the Mobile County area. For more information on the MSA, please visit www.mobilesportsauthority.com.

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