Another Banner Year For The Mobile Sports Authority
Dec 27, 2018
Based on recently modified events and figures, The Mobile Sports Authority (MSA) is proud to report that
for the recently-completed fiscal year ending September 30, 2018, the
organization attracted, supported, and/or hosted a total of 32 sports events,
generating an estimated $23.1 million to the Mobile area economy (MSA
Scoreboard List attached). Twenty-two
different sports from all age brackets made up the event schedule – everything
from cross country runs and gymnastics to volleyball, basketball, football, auto racing, and
others. Additionally, 20 of the 32 events were either first or second time
events for Mobile.
The 2018 numbers represent one of the better
years reported by either the Mobile Sports Authority or its predecessor
organization, the Mobile Area Sports Commission, which dates to 1998. Over the last three fiscal years (2016-2018),
the MSA has averaged about 31 events per year – an approximate 30% increase in
number over the three previous years of 2013-2015.
“With the tremendous support of the Mobile County
Commission, the Mayor and City Council of Mobile, and a very engaged Board of Trustees,
we at the Mobile Sports Authority are proud that we were able to generate such
a significant impact for the Mobile area economy,” said Danny Corte, Executive
Director of the MSA. “Since Fiscal 2012,
the MSA has attracted, hosted, managed, or co-managed 189 sporting events which
have generated an estimated $131 million in economic impact for Mobile County.
The future continues to look bright as we’re constantly engaging sports event owners
about coming to play in our beautiful area.”
To cap off an already successful year, the inaugural
Gulf Coast Challenge Powered by the Mobile Sports Authority was played at
historic Ladd-Peebles Stadium in September 2018. The football game, featuring Southern
University vs. Alabama A&M, attracted over 23,000 fans, including visitors from
19 states. Fans and guests enjoyed a game week filled with various events
including a college and career fair for high school students, concerts, alumni and team
luncheons, a traditional Mardi Gras-style parade, and of course, game day tailgating.
The weeklong event generated an
estimated economic impact of $6.6 million to the Mobile area, making the Gulf
Coast Challenge the most economically impactful event ever hosted by the MSA, or
by the former Mobile Area Sports Commission. Additionally, the event was honored with a Champion of Economic Impact award by Sports Destination Management
, the leading publication with the largest circulation of sports event planners and tournament directors in the sports tourism market.
Download PDF MSA Completed-Supported Events FY2018-Final-2018-12-27.pdf
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